UCLA colors

A guide to your Bruin blue and gold

UCLA colors … aren’t they just blue and gold? Surprisingly, there’s more to them than that.

If you are interested in finding the exact hues of Bruin pride, you can easily find them on the UCLA colors website. 

This website lays out the UCLA brand guideline information for the iconic shades. There’s no need to use a color picker on Google Images and pray that you end up with the exact blue or gold that you see painted all over UCLA’s team jerseys and campus posters. And to make it even easier, the website even lists each color’s specifications in multiple forms: pantone, CMYK, RGB and hex; it’s straightforward and comprehensive.

However, there’s more to the website than just the specifications of two colors: it offers palettes and instructions for the UCLA color brand guidelines. So, if you’re looking for those Bruin colors you know so well, it’s good to know they’re actually broken down into three palettes: primary, secondary and tertiary. 

The primary colors consist of the most iconic UCLA colors: UCLA Blue (PANTONE 2383C), UCLA Gold (PANTONE 109C) and white. 

Secondary colors introduce more variation: darker and lighter shades of blue and gold. These colors complement the primary palette and give a graphic more depth than just the primary palette alone would achieve.

The tertiary colors include bright greens, magentas, cyans, purples, yellows and even black. These colors might not come to mind when you picture UCLA colors, but when used tastefully, they can add to that UCLA T-shirt or hoodie to make it more exciting.

Check out each color palette and its usage instructions by clicking the link below. Understand why tertiary colors, for example, should only be used as graphics and not in text, and why there’s always more blue used than yellow, as a general rule. If you scroll down far enough on the webpage, you can even find a table that lists the contrast ratios of different color combinations to help ensure legibility. 

Go Bruins!