UCLA X Jennyfer collection intertwines collegiate inspiration with latest fashion trends
Released on Aug. 22, the 12-piece release melds together an American collegiate look sporting the iconic UCLA marks with the ever-evolving French fashion brand Jennyfer.
Los Angeles, Calif., Aug. 27, 2024 – As collegiate spirit spans beyond academic excellence, so does the latest UCLA X Jennyfer collection. Just in time for the back-to-school season, the latest release embodies the UCLA lifestyle in a 12-piece collection, available now in-store and online.
Inspired by the historic California university nestled in the cultural heart of Los Angeles, the pieces of the collection are current with today’s fashion trends featuring denim tops as a style staple this fall, football-style T-shirts representing Bruin pride, oversized jackets and more stitched together with the official UCLA marks and logos.
“We are thrilled to collaborate with Jennyfer again for another exciting collection,” said Andrew Cottone, director of UCLA Trademarks and Licensing (TM&L). “Jennyfer has once again crafted a collection that perfectly merges the dynamic, youthful energy of both our brands, celebrating our shared commitment to individuality and style.”
Outfitting Jennyfer’s artistic fashion direction with UCLA’s legacy of style and excellence, this capsule collection is the second collaboration between the two brands, with the first dating back to the summer of 2020. Building upon the first collaboration, the UCLA X Jennyfer collection was led by UCLA TM&L, a division of Associated Students UCLA (ASUCLA), and its European licensing agency LIT.
UCLA TM&L oversees all UCLA licensed vendors authorized to produce products bearing the UCLA name and related marks. For more information, visit asucla.ucla.edu and follow @asucla on Instagram.
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About Jennyfer:
Founded in Saint-Denis in 1985 by Gérard Depagniat and David Tordjman, Jennyfer is a French women's fashion brand. This year, Jennyfer transforms and renews itself, always with audacity, to return to the essence of Jennyfer: FASHION. A new chapter expressed by a new visual identity symbolizing our evolution and inviting everyone to freely express their personality and style, always with authenticity.
The central double “NN” is transformed into a monogram where the two letters face each other, as if in a mirror.
About LIT Licensing Agency:
Founded in 2023 by two licensing industry veterans, LIT Licensing Agency is a European boutique agency with its head office in Stockholm, representing a carefully selected portfolio of lifestyle and quality entertainment brands.
About ASUCLA:
Founded in 1919, Associated Students UCLA (ASUCLA) is a nonprofit association that drives vitally essential student services and activities throughout the UCLA campus. ASUCLA boasts the largest college store in the U.S., an extensive food program, UCLA® brand licensing programming through UCLA Trademarks & Licensing, and other services and programs that include student government and student media, which significantly enhances the quality of UCLA’s campus life. For more information and to stay connected, follow @asucla on Instagram or visit asucla.ucla.edu.