Experience UCLA in Paris: Café UCLA extends Bruin affinity, brand to 2024 Olympic and Paralympic Games
Bringing a preview of LA28 to the Paris Olympic and Paralympic Games, a Bruin-centric café experience is bringing the UCLA brand overseas for alumni, UCLA fans in Western Europe.
Los Angeles, Calif., July 22, 2024 – A Bruin-themed café experience is extending the UCLA brand to the 2024 Olympic and Paralympic Games in Paris to cheer on Bruin athletes going for the gold this summer. Joining the lively number of UCLA alumni and fans overseas on July 25, Café UCLA is additionally bridging the 2024 games to the university’s home in Los Angeles for LA28.
Hosted by award-winning Associated Students UCLA (ASUCLA), the popular Paris coffee shop, Café Fleurus, will be transformed into a UCLA-centric hub on July 25 to host Bruins in Western Europe who are interested in learning more about LA28, enjoying a coffee and sharing in the rising UCLA brand affinity while in Paris.
“Bruins past, present and future strive to best reflect the Olympic values of excellence, respect and friendship, and practice the Paralympics values of determination, inspiration, courage and equality in everything that we do,” said Pouria Abbassi, ASUCLA executive director and CEO. “It is our honor to bring a bit of home to our global community gathering for the Olympics.”
UCLA Head Coaches Cori Close from Women’s Basketball and Jenny Johnson Jordan who leads Beach Volleyball will be present at Café UCLA as part of a panel. They will discuss UCLA’s esteemed athletic history as it relates to the Olympics and Paralympic Games and how the transition to LA28 can best be positioned as a supportive, welcoming environment for future Olympians.
UCLA’s rich athletic history is decorated with Olympic success; since 1928, over 400 Bruins have participated in the Games as athletes and coaches, winning 270 medals throughout the years. This year, UCLA student athletes Sienna Green, Emma Malabuyo, Angelica Dugalic and many more Bruins, past and present, will be competing in the summer games, adding to the Bruin legacy.
The global brand and merchandise custodian of UCLA, ASUCLA invites all to attend Café UCLA to cheer on their Bruins during the 2024 summer global sporting event. Café UCLA will be open between 7:30 a.m. – 11 p.m. on July 25, located at 39 Av. Kléber, 75116 Paris, France; the panel will be held at 6 p.m. Fans looking to bring a piece of UCLA home with them can do so with officially licensed products, available at Café UCLA, provided by the UCLA Store.
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About ASUCLA:
Founded in 1919, Associated Students UCLA (ASUCLA) is a nonprofit association that drives vitally essential student services and activities throughout the UCLA campus. ASUCLA boasts the largest college store in the U.S., an extensive food program, UCLA® brand licensing programming through UCLA Trademarks & Licensing, and other services and programs that include student government and student media, which significantly enhances the quality of UCLA’s campus life. For more information and to stay connected, follow @asucla on Instagram or visit asucla.ucla.edu.