UCLA Store sweetens deals with annual Bear Your Heart sale

On Feb. 12, spread the love for Valentine’s Day at the Bear-Your-Heart Sale with deals on BearWear, BookZone and more, in-store only.

Los Angeles, Calif., Feb. 11, 2025 – Cupid's arrow struck hearts this year as Bruins are falling in love with sweet deals at the UCLA Store’s Bear-Your-Heart Sale. This Valentine’s season, find your perfect match a little something at the UCLA Store with 25% off across BearWear, school supplies, technology accessories and more on Feb. 12.

For that extra special someone, Bruins will also receive an additional 50% off all clearance items and 30% off BookZone purchases on books, posters, planners and more. The Bear-Your-Heart sale will open Feb. 12 at the UCLA Store locations of Ackerman Union, Health Sciences and LuValle Commons, in-person only.

“Spread the love this Valentine’s Day by browsing our wide selection of UCLA gear at the Bear-Your-Heart Sale,” said UCLA Store Director Peter Poon. “Treat yourself and loved ones with thoughtful gifts at great savings.”

The Bear-Your-Heart Sale cannot be combined with any other discounts and is limited to in-stock merchandise at the UCLA Store. For hours and Store locations, visit uclastore.com. Stay up to date with promotions and the latest collections by following @uclastore on Instagram.

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About ASUCLA:

Founded in 1919, Associated Students UCLA (ASUCLA) is a nonprofit association that drives vitally essential student services and activities throughout the UCLA campus. ASUCLA boasts the largest college store in the U.S., an extensive food program, UCLA® brand licensing programming through UCLA Trademarks & Licensing, and other services and programs that include student government and student media, which significantly enhances the quality of UCLA’s campus life. For more information and to stay connected, follow @asucla on Instagram or visit asucla.ucla.edu.