NIL shop brings live-printed gear featuring over 200 UCLA athletes
The latest NIL shopping experience at the UCLA Store now offers Bruins the opportunity to get their favorite UCLA athlete’s merchandise in only five minutes.
Los Angeles, Calif., Feb. 14, 2025 – Calling all college sports fans – the latest addition to the UCLA Store widens the accessibility of UCLA student athlete merchandise and elevates the shopping experience with apparel ready in just under five minutes.
The Bruin Custom Print (BCP) installation is currently open to customers in-store-only at the UCLA Store in Ackerman Union, B-level, adjacent to the UCLA Computer Store. Through the shop kiosk, Bruins can select T-shirts and jerseys with the name and number of their favorite student athletes. Once an order is placed, visit the nearest cashier to get your UCLA athlete merchandise printed and ready for the next game.
“This program not only expands the selection of UCLA gear through personalized purchases but also highlights the large student-athlete community,” said Peter Poon, UCLA Store director.
This latest installation was made possible by Bruin Custom Print, a student-run enterprise of Associated Students UCLA, in collaboration with Campus Ink, a UCLA licensee and leader in the Name, Image, Likeness (NIL) industry. UCLA athletes are able to sign up directly with Campus Ink to join the NIL program, earning a portion of each product sold. There are currently 218 players from 20 different sports participating, with new student athletes added frequently.
To learn more about the BCP NIL shop at the UCLA Store, visit the kiosk on B-level in Ackerman Union. Stay up-to-date with the UCLA Store’s latest promotions, drops and collections by following @uclastore on Instagram.
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About ASUCLA:
Founded in 1919, Associated Students UCLA (ASUCLA) is a nonprofit association that drives vitally essential student services and activities throughout the UCLA campus. ASUCLA boasts the largest college store in the U.S., an extensive food program, UCLA® brand licensing programming through UCLA Trademarks & Licensing, and other services and programs that include student government and student media, which significantly enhances the quality of UCLA’s campus life. For more information and to stay connected, follow @asucla on Instagram or visit asucla.ucla.edu.