ASUCLA and Helix eSports Bring Esports Entertainment Center to UCLA

Westwood, Calif. – Sept. 8, 2021 – A brand-new, exciting opportunity for students is coming to UCLA, thanks to a new relationship between ASUCLA and Helix eSports. Students will see Helix eSports, a part of Esports Entertainment Group’s (Nasdaq: GMBL) gaming division, launch a state-of-the-art gaming facility inside Ackerman Union, right in the heart of UCLA’s campus.

The Bruin student body and the Westwood community can look forward to a space that offers high-end gaming PCs, virtual reality and console experiences. The facility will be the first of its kind by Helix eSports to launch at a college campus. The center will offer an experience to gamers of all volitions. Whether it is a space for friends and communities to play together or as a competitive ecosystem with tournaments and leagues, Helix offers programming for everyone. This new on-campus offering looks to create industry jobs for UCLA inside the facility and the larger esports industry upon graduation.

“Our chief objective as an organization is to provide the best services and enhance the on-campus experience of our UCLA students, and this partnership with Helix eSports gives us a new opportunity to stay true to our mission,” said ASUCLA Executive Director & CEO Pouria Abbassi. “We look forward to a fruitful relationship that creates new ways for Bruins to gather together in the spirit of gaming and form lasting memories while at UCLA.”



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