Accomplishments 2018-08-17T21:24:33+00:00
Under Armour New Partnership Launch
In step with the Under Armour / UCLA Athletics agreement, ASUCLA embraced the new official campus outfitter’s brand. UCLA Trademarks & Licensing (a division of ASUCLA) rolled out new UCLA marks to all licensees for retail products. The UCLA Store transitioned the former adidas area to a new Under Armour shop-in-shop concept in time to kick of the 2017-18 school year.
Outreach and Ethical Labor Standards
UCLA Trademarks and Licensing seeks to continuously lead the way among higher education organizations in the pursuit and implementation of ethical labor standards in any supply chains used to manufacture UCLA® brand products. Licensees must agree to produce products under fair, safe, and humane working conditions and demonstrate management processes that enable them to achieve progress toward implementation of these standards throughout their supply chain.
In the past year we’ve focused on outreach to further educate and inform the UCLA community, friends and fans—in Los Angeles and around the world—of our mission and build momentum for the pursuit of ethical labor practices on college campuses and businesses around the globe. Visit the UCLA Trademarks and Licensing website for more information:
Ackerman Union 1st Floor Dining Room Renovation
Completed in March 2018, the Terrace Food Court Dining Room on the first floor of Ackerman Union was remodeled in stages allowing services to remain open for students while upgrades were taking place. The new dining room includes built-in charging stations, banquet and lounge seating, the recently renovated Black Experience mural and a multimedia display currently featuring highlights from the ASUCLA history vault.
Veggie Grill Opens in Ackerman Union 1st Floor Dining Room
To complete the 1st Floor Dining Room renovation, ASUCLA welcomed Veggie Grill for a grand opening on May 15, 2018. The selection of Veggie Grill was made in 2016 in light of UCLA’s Healthy Campus Initiative, which strives to help UCLA students make healthier lifestyle choices.  The first exclusively plant-based dining option on campus, Veggie Grill’s delicious menu has proven to be popular with non-vegans too!
Blaze Pizza added at the Court of Sciences Student Center
Opened in April of 2018, the addition of Blaze Pizza was extremely popular on campus. Located at the Court of Sciences Student Center, still commonly referred to as the Bombshelter on campus, Blaze Pizza joins Yoshinoya, Subway, and Fusion dining options.
The New Coffee Experience
Coffee has become an integral part of ASUCLA services. Now pouring at 11 locations on campus, ASUCLA has developed a roadmap of new coffee experiences on campus for the upcoming year. Starting with the launch of Intelligentsia coffee served at Jimmy’s Coffeehouse in Lu Valle Commons and Café 451 in June 2018, other locations will adopt new brands such as Peet’s Coffee and Wild Owl from Farmer Brothers prior to Fall Quarter 2018. All the new brands will be served in ASUCLA’s newly designed “Bruin Proud” cup made of 90% plant based material.
ASUCLA Goes Live on UC Path
UCPath is the University of California’s priority program to implement a single payroll, benefits, human resources and academic personnel solution for all UC employees replacing UC’s 35-year old Payroll/ Personnel System. ASUCLA—along with Office of the President, UC Merced and UC Riverside—went live on UCPath on January 2, 2018. The dedication of the ASUCLA team that navigated through the complexities of UC Path made this happen, along with all the managers who embraced this significant operational change.
ASUCLA Catering Reveals New Menu and Website
On May 1, 2018, ASUCLA Catering and Student Union Event Services hosted an open house to showcase the new ASUCLA Catering menu. Held in Kerckhoff Hall’s Charles E. Young Grand Salon and the Bruin Reception Room located in Ackerman Union, the event reached out to potential clients both on and off campus. The new menu can be found online on the updated website:
New ASUCLA App launched on iOS
The brand new ASUCLA app launched July 15, 2018 on iOS! Download and you’ll have immediate access to hours and locations for all ASUCLA stores, restaurants and services on campus. Free download of the app is available at the App Store.

Coming soon for Android too! The download for Android will be available on Google Play August 15.

Brand Strategy Research and Communication Guidelines
In partnership with branding agency Clever Creative, ASUCLA sent out a campus wide digital survey receiving over 3,800 responses. Of those survey participants, over 50 agreed to participate in focus group sessions on campus. The quantitative and qualitative feedback included perceived value of services and offerings, sentiment toward the Association, knowledge gaps, and respondents personal experiences with ASUCLA.  The insight gained from the responses were used to formulate new ASUCLA brand language and communication guidelines.
ASUCLA Executive Director Search and Selection
After thirty-eight years of service, ASUCLA Executive Director Robert Williams retired in February 2018. Dedicated to preserving the unique ASUCLA student-run model, Bob Williams was dedicated to the long standing ASUCLA motto “students serving students”.
After reviewing over 200 candidates the ASUCLA Board of Directors selected UCLA alumnus Pouria Abbassi P.E. to join ASUCLA as Executive Director and CEO. Pouria graduated from UCLA with a bachelor’s degree in biomechanical engineering and a graduate degree in executive management and, among many other accomplishments, served as the CEO of the Los Angeles Convention Center from 2006 to 2012. Welcome aboard Pouria!