LA-based art collective CMMND breaks ground by revitalizing UCLA tradition with a collaborative apparel collection
LOS ANGELES, JANUARY 12, 2021 –Starting with a first installment releasing on Jan. 31, 2021, CMMND will be releasing four gender-neutral apparel styles featuring UCLA’s traditional logos and mascots weaved into streetwear designs, in a collection entitled CMMND x UCLA.The collection will include two tops, a hoodie and a short-sleeve sweatshirt set to launch at CMMND.com.
“UCLA has enjoyed the opportunity to collaborate with some of the world’s most well-known brands, something we do selectively and with purpose,” stated Cynthia Holmes, Director of UCLA Trademarks and Licensing. “Choosing to work with CMMND now rather than waiting until they have ‘arrived,’ as they surely will, gives us the opportunity to present a collection reflective of UCLA brand tenets… a pioneering spirit and commitment to openness and inclusiveness.”
“Collaborating with UCLA has allowed me the opportunity to reimagine the school’s legendary mascot and put the CMMND touch on every detail. This collection is the result of when innovation meets tradition” said Bamidele Aleshe – Lead Fashion Designer at CMMND Karl Perkins, Creative Director at CMMND, says he is “excited to collaborate with a large institution like UCLA without compromising our core design and creative values. We look forward to bringing a campaign centered around community that both students and creatives can enjoy and draw inspiration from.”