LOS ANGELES – Nov. 12, 2019 – The UCLA Store’s main entrance has received its first makeover in more than 20 years and now features a logo that is consistent with university brand guidelines.
Erected in mid-October, the new blue, gold and white sign replaced the previous UCLA Store logo, which had been the primary identifying sign for the location since 1996.
“For the first 100 years, ASUCLA had an independent identity from the university. Now, with this new logo, we have a more visibly unified brand and want to spend the next 100 years working cohesively alongside the university. It follows the spirit of the overall campus brand, and we’re very proud of that.”