International fashion label debuts UCLA collaboration collection in U.S.
Westwood, Calif. – Nov. 6, 2019 – The UCLA x Pull&Bear pop-up shop has sold out at the UCLA store. Pull&Bear, an international retailer headquartered in Spain, brought its interpretation of the UCLA lifestyle to the campus and in less than 24 hours, the apparel collection flew off the shelves.
In collaboration with UCLA Trademarks & Licensing, an enterprise of Associated Students UCLA (ASUCLA), Pull&Bear debuted an exclusive UCLA x Pull&Bear collection on Monday, Nov. 5, that was only available in-store in the U.S. through the UCLA Store on campus. The pop-up shop featured unique, UCLA-branded apparel such as denim jackets, hoodies and t-shirts and accessories such as backpacks, tote bags and beanies. “We are excited to not only bring this unique collection of UCLA-branded apparel to market, but to collaborate with Pull&Bear, who is aligned with our goal to add more sustainable practices in what we do” said Cindy Holmes, Director of UCLA Trademarks & Licensing. “This partnership gives ASUCLA more opportunities to bring thoughtful and fashionable gear to the Bruin Community in Los Angeles and to friends, fans and new followers around the world.”
While the pop-up has sold out, Bruin fans can still get their hands on the exclusive merchandise online, by visiting www.pullandbear.com. The UCLA x Pull&Bear collection launches globally on Nov. 15 to a select group of Pull&Bear flagship stores, in major markets worldwide.